There are many lawyers out there who can vouch for the power of attorney TV advertising. With the right plan and the right commercial, a TV advertising campaign can turn your practice from a complete unknown into a success story. However, TV advertising isn’t without risk: with the wrong plan or the wrong commercial, you could end up joining the ranks of all the law firms out there who’ve seen their investments in TV advertising backfire horribly on them.
Even the best-made advertising plan can go wrong unexpectedly, but there are ways to maximize your chances of success. The first step is to identify your target market: as much as you might like to be all things to all people, the fact remains that your practice likely caters to a very specific demographic. Who are these people? Where do they live? What kind of work do they do? All this information is vital to determining the best way to reach your target audience with your attorney TV advertising. Your message needs to grab their attention and impress on them that your firm is the one to turn to if they ever need legal assistance.
Once you’ve identified your target demographic, you next step is to find a TV station that can help you reach them. Different shows and timeslots have different audiences: to make sure your attorney TV advertising reaches your prospective clients, you need to air it during the programs and at the times of day when they’ll be watching. TV stations will tell you which times of day your target demographic will be watching so you can make an informed decision when you buy airtime. Primetime (from 8PM to 11PM) has the most viewers watching across all demographics, but airtime is expensive due to high demand: every advertiser wants a piece of the primetime pie, but more often than not, only big companies with deep pockets can afford to advertise during those times of day.
Attorney TV advertising can be an expensive proposition, but a good advertising consultant can help you make the most of your investment. They provide knowledge and expertise that can help you avoid making costly mistakes, as well as a number of services that can help streamline the process of getting your ad on the air, such as media buying services and in-house commercial production. If you’re a newcomer to advertising, the best move you can make is to hire trustworthy experts to help you get off on the right foot and launch your practice into the spotlight.